From 1,866 -> 3,500 new likes on Facebook (increase of 1,634+ likes)
Hundreds of animals adopted
Hundreds of thousands of pageviews to CCSPCA.com

It’s been 10 months and 1600+ additional Facebook likes since we launched the Animal Seen on TV program with the CCSPCA and we’re happy to report on its success. The program was designed to introduce interactive elements to the animals up for adoption who were brought into local radio and television stations. The same morning an animal appears on TV, we write a blog post about the animal for the CCSPCA website. These posts include a photo and a brief description of the animal. This gives the viewer who sees the animal on the local news station the ability to go to the CCSPCA website and find out more information and share the animal with their friends/followers through Facebook and Twitter. Facebook has become a valuable tool for finding homes for animals and each new like helps find an animal a home.

An average post on Facebook for our Animals Seen On TV program will be read by 70 people and we get about 25 people liking, sharing, and commenting on our posts. So what does all this mean and why is it important to like and share an animal? Well, every time a post is liked and shared, it gets shared with their friends – people that may not like the CCSPCA page or see the animal posts – and that increases the potential exposure for that animal by an additional 6,000 people (on average), many that would have never seen it before! Add that to the 3,500 people that like the CCSPCA Facebook page and we are really generating awareness!